Tools Used
Role:
Art Director
Prototype
Animation
User Research
Tools:
Figma
Illustrator
Photoshop
After Effects
Sketch
Jira
Confluence
Members of the team:
Ghislain Erenati
Kerry Powell
Stefania Di Verdi
Brandon Hill
Walmart case study
Mission
The mission of the Walmart Corporate Website redesign was to create a seamless, accessible, and modern digital experience that reflected the company’s scale, innovation, and customer-first values. The goal was to deliver an intuitive platform that supported millions of users while maintaining consistency with Walmart’s global brand identity.
My Contribution
As the UX/UI Designer, I was responsible for defining and designing the complete user experience and interface for the corporate website. I applied established UX principles, accessibility standards, and UI best practices to build an interface that was both intuitive and visually cohesive. My work focused on creating clear navigation, balanced layouts, and a user-centric design system that enhanced usability across devices and served Walmart’s diverse audience.
The Insights Behind Users Research
Usability Tests
In my journey as a UX/UI designer, I take immense pride in crafting completed projects that not only meet client expectations but also enhance the user experience. My focus is on creating websites that are aesthetically pleasing and user-friendly, ensuring that every component aligns seamlessly with user needs. I prioritize optimization throughout the design process, allowing for maximum efficiency and enjoyment for users. Let’s collaborate to bring your next project to life with a design that resonates.
200K Users
Insight-Driven User Research for Impactful Design
12–15
User Interviews participants across 3 customer types
8
UTesting Sessions on desktop + mobile prototypes
10%
A/B Testing improvement in findability
Wireframing
01
I started the design process by drawing the initial wireframes.
02
In order to accomplish this, I designed the homepage using design software as well as conventional sketching methods. In order to do this, a preliminary foundation for the general design had to be created, along with a map of the page's essential components, including the header, navigation, and content sections.
03
After finishing the first sketches, I iterated on the wireframes and made adjustments based on customer feedback to make sure the final design matched their requirements and preferences. I also concentrated on making sure the design was user-friendly and maximized for usability throughout the process, taking into account elements like page load times, accessibility, and simplicity of use.
Exploring the Essence of Navigation UX
At Navigation UX, I believe that a well-crafted navigation bar and footer are essential elements of a seamless user experience. By thoughtfully displaying all accessible items and categories, I create a roadmap for users to explore your website effortlessly. Our designs aim to simplify the navigation process, helping visitors find exactly what they need while enhancing their overall journey across your digital space.
Crafting Seamless Journeys:
My Approach
In my experience as a UX/UI designer, I have learned that consistency is the backbone of effective website design. By maintaining uniformity in colors, typography, and layout across all pages, I ensure that users can navigate through the site effortlessly. This not only enhances the overall aesthetic appeal but also significantly improves user engagement. When every element feels familiar, visitors can focus on enjoying the content rather than struggling to find their way. Let's work together to create a seamless navigation experience on your website.
Responsive Design
As an Art Director and UX/UI designer, I approach developing layouts that are effective by examining and taking into account the demands of consumers across various devices. In order to accomplish this, I make use of a variety of tools and approaches that enable me to guarantee an uninterrupted and consistent user experience while also making sure that the design aspects are easily translated into code for the development team.
Using Figma's Autolayout tool, which allows me to build designs with accuracy and precision while also ensuring that the padding margins and other design aspects are constant across different devices, is one of the main ways I accomplish this. So that the developers will have a clear idea of how to implement the design, I can be confident that it will convert well into code.
All these layout are were created on Figma.
Multiple UI Homepage Explorations
In developing the user interface for the home page, I employed a range of proven UX methodologies and best practices. Through careful research and analysis, I identified the most effective design elements and features to incorporate, considering user behavior, preferences, and needs. Drawing on my extensive experience in this area, I leveraged various tools and techniques to create a visually appealing and user-friendly interface that maximizes engagement and achieves business objectives.
Annual Impact Report 2022 Walmart Website
As part of my responsibilities for Walmart, I was tasked with leading the creation of their annual impact report for the year 2022. Working collaboratively with my team, I directed the development of all artistic elements, assets, and user experience and user interface design, ensuring a cohesive and effective layout for the report.
I was able to ensure that the final product was visually stunning, intuitive, and highly effective in communicating Walmart's key achievements and impact throughout the year. Overall, it was an incredibly rewarding experience that allowed me to showcase my leadership skills, creativity, and passion for delivering exceptional results.
Animated Graphics for AIR 2022 for Social Sharing
In developing the user interface for the home page, I employed a range of proven UX methodologies and best practices. Through careful research and analysis, I identified the most effective design elements and features to incorporate, considering user behavior, preferences, and needs. Drawing on my extensive experience in this area, I leveraged various tools and techniques to create a visually appealing and user-friendly interface that maximizes engagement and achieves business objectives.
Outcome MD
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