ROLE:
TOOLS:
UI / UX Design
Animations
Video Editing
User Research
Illustrator
Adobe XD
Illustrator
Photoshop
After Effects
Flinto
Sketch
Invision
LUXE
UX/UI DESIGNER
UX UI DEVELOPER
Luxe one of the newest and innovative platforms to buy new products that appear in your social media platforms. Most of the marketing content of Instagram, Facebook and Twitter are integrated with Luxe.
Logo design
The logo was developed based in sophistication and simplicity, I decided to integrate both concepts and designed a clothing/tech product logo that it would be easy to remember.
LOGO DESIGN
User research
To define which part of the app has to implement a specific structure, I asked users to define what are some of the most relevant questions that come to mind when they want to buy clothes in an app:
1. Is this app user-friendly?
2. Do you need an app or you go to the website?
3. What are the needs of users?
User is whiling to use social media platforms to find products but they don't trust to purchase directly by them.
I decided to integrate 3 different social media platforms into one clothing app and make it easier for users to find influencers, what they are wearing and how they are looking in using some of the products.
Categories Search
The categories are displayed in two fractions to improve the usability and separate where the user is trying to find specific clothes by two fractions (gender) and different subfractions(cloths).
Subcategories were located to be easy to scroll between all the items on the store, users will interact with all the items clicking on them and they will select categories scrolling on the left corner.
Integrated with Social Media
One of the greatest features of Luxe is how it is connected with all your most popular social media accounts. Most of the users that buy clothes online want to see if the outfit will look good on them and they want to see how to look in some of their favourites influencers.
Some influencers that want to grow for example on Instagram are struggling to get more exposure and get more followers. Luxe has integrated an influencer platform that generates more exposure to influencers that are constantly being search and their promo codes are being used.
