Vancouver Fashion Week Inc.
707-938 Howe Street, Vancouver
Position: Senior UX designer
My work
My work for VFW includes developing the VFW website in WordPress, working alongside the hosting team to manage our event sponsors, and upgrading our base code from PHP 5 to PHP 7. I also redesigned the website and updated all of our media content.
User Research
Most of the user research is based on how people will interact to improve the conversion rate based on e-mail marketing and how people will register to be part of Vancouver Fashion Week.
Most of the clients and people that attend Vancouver Fashion Week are interested in what it will be the media coverage, as a result most of the media have to be updated and I changed the design style on the whole website.
We have to have a core demographic of our users to understand what they are looking for.
User Flow
I divided the VFW into two sections in order to understand how the user will interact with the different assets that were displayed on the main page. First one marketing and the second section with designers.
Most of the users will be directed to the social media handles of all designers and as well we are planning to integrate the social media account of Vancouver Fashion Week.
Packages
Wireframes
Case of study
We wanted to implement a new platform in order to share and increase the workflow between the whole team of Vancouver Fashion Week. The navigation, the features provide all the members share easily files on the company.
Web sites - Global Fashion Collective - Vancouver Kids Fashion Week
In Vancouver Fashion Week exist two different more websites that have to be updated every 2 days because with all the information included in all these websites the media sponsors and media partners will work closely sharing material of New York Fashion Week, Tokyo Fashion Week ( Amazon Fashion Week ) and Paris Fashion Week.
Media Packages
To contact designers and make all the marketing material is necessary to grab attention with all the graphics of Vancouver Fashion Week and as result, we as a team elaborated all the media content with pdf packages that have to be shared by the designer's coordinators.
Graphic Design Material and Social Media
Most of the graphic material including printed and digital were created with high standard and keep the concept of fashion showing most of the messages that were created by the marketing team.
