Tools Used
Role:
Art Director
Prototype
Animation
User Research
Tools:
Members of the team:
Figma
Illustrator
Photoshop
After Effects
Sketch
Jira
Confluence
Amy Gibson
Duncan Clark
Ghislain Erenati
Kerry Powell
Stefania Di Verdi
Brandon Hill
Tim Burden
Mubashir Baweja
My work
At SJC, I had the pleasure of working with a group of engineers, project managers, and colleague designers who were all extremely talented and motivated. As the art director, it was my responsibility to both oversee the development of UX and UI designs for various projects and to provide clear and unambiguous design guidelines.
I was in charge of making sure that every design element matched the goals and user expectations of the brand during my tenure at SJC. This required an in-depth knowledge of user behaviour as well as the capacity to create unique, eye-catching solutions to difficult design problems.
KALTIRE Project
As a UI/UX designer, I was tasked with the responsibility of conceptualizing and executing the design strategy for the Kaltire website. With a keen eye for detail and a deep understanding of user behavior, I developed visually stunning and highly functional UI/UX designs that aligned with the brand's objectives and user expectations.
One of my primary roles involved leveraging various design tools and techniques to create multiple design variants that effectively catered to the diverse needs of the target audience. This required the utilization of advanced prototyping and wireframing techniques to create a cohesive user experience that aligned with the brand's visual identity and messaging.
Moreover, as part of my role, I also coded some JavaScript for the variants to ensure a seamless and responsive user experience across all devices. This involved collaborating closely with the development team to ensure that the UI/UX designs were effectively integrated into the website's frontend codebase.
Subaru Website
As a UI designer with extensive experience in the automotive industry, I was entrusted with the responsibility of creating a promotional website for Subaru. Drawing upon my comprehensive understanding of user behaviour and design principles specific to the industry, I led the conceptualization and execution of a visually compelling and highly functional website that effectively showcased the brand's unique offerings.
My role involved developing a deep understanding of Subaru's target audience and crafting an intuitive user experience that catered to their needs and preferences. Utilizing a combination of advanced prototyping and wireframing techniques, I created a cohesive user journey that was both engaging and informative. Additionally, I worked closely with the brand to ensure that the website aligned with their visual identity and messaging.
Given my experience in the automotive industry, I was able to incorporate my knowledge of industry-specific trends and best practices to create a website that effectively captured the essence of Subaru's brand. My keen eye for detail and ability to create aesthetically pleasing designs, while also being functional, helped me to deliver a website that exceeded the client's expectations.
Two big projects
As a UI/UX designer at SJC, I had the privilege of contributing to some of the company's most significant projects. Notably, my portfolio includes the Macleans Education Hub and Walmart projects, which were among the most extensive and high-profile projects that the company had undertaken.
In my capacity as a UI/UX designer, I was responsible for ensuring that the user experience aligned with the clients' objectives while also catering to the needs and preferences of the target audience. For these projects, I worked closely with cross-functional teams of developers, project managers, and fellow designers to create visually stunning and highly functional designs that exceeded the clients' expectations.
