Tools Used
Role:
Senior UI / UX Designer
User Research
CPO
Product Owner
Tools:
Figma
Illustrator
Photoshop
After Effects
XCodo (Swift)
Jira
Confluence
Members of the team:
Product Designers
Designers
Product Managment
Mission
After ideation and Design Thinking, Blik developed an innovative concept aimed at creating a seamless user experience that connects providers and customers.
As a Lead Product Designer, my responsibility involved designing Blik's entire interface, addressing all user flows from the login page to the provider experience.
My Contribution
Foster creativity to craft an engaging user experience that and brings to life an app requiring a comprehensive of providers, a database, user experience, various modules.
Features
Access and Register
The login and signup processes for users and providers in app differ since they require different information. To address this, I initiated user research that involved experimenting with various UI designs to meet both our needs and those of users. Design thinking proved to be an invaluable tool, allowing me to gather data from similar apps like Uber Eats and DoorDash, which helped enhance our user interface and experience.
Research & validation
8-12
User Interviews (Users + Providers)
2-3
Usability Test Rounds
15-25
Total Participants Tested
5-7
Key Usability Issues Resolved (Pre-Post)
UX outcomes
92-98%
Task success rate “Create account + verify phone”
30–50%
Faster time-to-complete (e.g., signup time reduced)
20–40%
Fewer form errors Validation + micro improvements
40–70%
Drop in “forgot password” friction
Link professionals across various industries.
Blik connects various providers, some of whom operate independently while are part of established companies, facilitating their connections.
Only a swipe away.
The main challenge is ensuring that the user flow remains minimalistic to connect users with providers seamlessly, requiring just a single swipe.
Is a Design System important?
Yes it's important undertaking the of developing a comprehensive Design System. This initiative is aimed at establishing consistent standard that will be rolled out across the entire organization, ensuring that everyone is aligned and working towards the same goals!
Create a persona
At Blik, we have thousands of users seeking a provider to assist them with regular tasks in their homes. To identify the pain points, we selected a specific demographic in a small area to test the app's effectiveness reach, capturing user frustrations and challenges experienced with competitor apps.
Name: Laura Garcia
Age: 36
Occupation: Product Manager
Biography
Laura lives in Toronto and he has a busy schedule going to the office and he is trying to keep his house tedy for the weekned, it's hard for him to do this kind of things to he needs a person to do that 1 to 2 times per month
Hobbies
- Gym
- Golf
- Boxing
Your complete payment process
To design the user flow for payments, it was essential to examine what competitors are in their apps, as the user flow was specifically developed for the app.
