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Daniel Boeppler · Toronto · Open to senior rolesToronto · Open to senior roles

Senior product designerfor AI-augmented SaaS

Design systems, front-end code, and AI as a daily collaborator — 10 years shipping product for healthcare, civic, and retail teams.

View selected workEmail me
  • Client work
  • Walmart Canada
  • Hydro One
  • AutoTrader
  • Durham Region
  • OutcomeMD
  • Built by me
  • Refynes
  • Marqenly
  • Blik
Scroll to explore
Selected UX/UI projects

UX/UI work for complex products.

Research, systems, flows, and interface design across healthcare, civic, retail, and editorial teams.

Healthcare · Clinical dashboard

OutcomeMD

Clinical workflows for an outcomes platform — scanning, decision hierarchy, and in-session trust.

Dashboard, assessments, and reporting rebuilt on one design system.

OutcomeMD project preview
Public sector

Durham Region

A civic service experience built around accessibility and faster findability.

myDurham 311, live for 600K+ residents.

Durham Region project preview
Retail · Corporate site

Walmart

Corporate site structure and bilingual campaign motion for Walmart Canada, on the SJC agency team.

EN · FR campaign modules · corporate site system.

Walmart project preview
Product

Orbiiit

Mobile-first onboarding, login, and contest flows tuned for a simpler app.

84% onboarding · 50K+ users · 25 contests.

Orbiiit project preview
Marketplace · Local services

Blik

Mobile marketplace surfaces — discovery, provider trust, wallet, and booking.

Live at theblik.ca · 8 participants tested the booking flow.

Blik project preview
Utility platform

Hydro One

Content-heavy journeys simplified through stronger page systems and navigation.

Internal SaaS for thousands of Hydro One employees.

Hydro One project preview
Marketplace

AutoTrader

Search, listing, and product surfaces refined across desktop, tablet, and mobile.

Brand campaigns for Mazda, Audi, Mitsubishi, Ford.

AutoTrader project preview
Editorial product

Maclean's Education Hub

An education experience combining rankings, discovery, and profile browsing in one cleaner system.

Maclean's Education Hub project preview
EducationSelected visual

Ashton College

Marketing and web surfaces modernized around recruitment, credibility, and campaign flexibility.

Ashton College project preview
Brand and webSelected visual

SJC

A compact brand and web system balancing message focus with a cleaner editorial presentation.

SJC project preview
Builds

Products I own end-to-end.

Side products I design, build, and ship myself — using the Anthropic API, React/TypeScript, and the same design discipline I bring to client work.

Built by meLive

Refynes.ca

Canadian AI résumé builder

Canadian-first résumé builder with ATS scoring, an AutoApply Chrome extension, and a companion iOS app. Built with React/TypeScript and the Anthropic API; designed end-to-end from prompt structure to checkout.

  • React
  • TypeScript
  • Anthropic API
  • iOS
Built by meLive

Marqenly

AI marketing autopilot

Multi-channel social marketing tool that writes, schedules, and posts content across Twitter, LinkedIn, Bluesky, Instagram, and Threads. Runs on a local LLM (llama 3.1) so there are no token limits — plus an Autopilot that fills 30 days automatically, a Video Studio that turns posts into short-form video, and a Spy tool that surfaces competitor gaps.

  • React
  • TypeScript
  • Local LLM
  • Llama 3.1
  • Social APIs